CRM Software is highly celebrated for improving a business' relationship with current clients. In addition to this benefit, business CRM software also aids in finding new clients.
The findings show many characteristics about clientele. With this information, a company can make assumptions about similarities between existing and potential clients.
For instance, if a current client subscribes to a particular magazine, a business can deduce that other subscribers to the magazine may also be interested in their products or services.
View other news about CRM:
Do Your Customers Love You? - CNNMoney.com
Message for Electronics Retailers: Customer Service Sells - CRM Buyer
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