Thursday, August 21, 2008

Find Other Ways to Connect with Clients

CRM software helps you strengthen relationships with your customers. It is utilized and shared by customer service departments, sales representatives, and managers and executives alike.

Companies need to form solid relationships with their customers. Clients have many sources to choose from, so knowing the client's needs and satisfying those needs is imperative.

Besides the application of CRM software, what are other ways a company can connect to clients?

- Check out professional social sites such as LinkedIn. Many professionals use the service to network, find information, and get referrals.

- Clients appreciate both formal and informal contact with companies they engage in business with. Social sites such as Facebook and MySpace present the opportunity for your company to construct an account and share information with customers.

- Writing a blog helps your executives connect with their customers. What better way to have contact with clients than addressing their questions and comments directly from your corporate blog? You can create a blog with ease at the Blogger Web site.

- Host a charity event. Whether it be a race, contest, gala, etc., create a chance to socialize with clients for a good cause.

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