Posts about so-called social CRM applications have popped up here and elsewhere over the past few months, especially as the instant-status service has experienced hockey-stick growth.
If you still don't know what Twitter is, take a look at this brief explanation from the folks at SuperNews:
All kidding aside, Twitter has tapped in to our delight in sharing ideas with each other -- even when those ideas are a little mundane. Marketers love Twitter because it can allow honest opinions about their products and services spread like wildfire.
Spammers have tried to game the system, but the built-in whitelisting process makes it hard to see unsolicited tweets from parties you don't already know.
CRM software developers like Twitter for two more reasons:
- Developers like to crow about their achievements on the service.
- The prime demographic targets for most American products and services have adopted Twitter far more quickly than they have other types of "social media."
Americans aged 25-54 make up the fastest growing group of Twitter users, according to ComScore. Teens and young adults are using the service, too, though they tend to accomplish the same thing by text messaging their friends directly. Older Americans still prefer to use e-mail and instant messaging services, leaving Twitter to some of the most desirable market segments in the country.
CRM software that integrates Twitter, along with other social media tools, will continue to give marketers a leg up when it comes to building relationships with a growing market segment that prefers to use the phone less and less.
Previous posts about Twitter-focused CRM Software:
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