Quick CRM Software Case Studies

If you're mapping out your marketing and IT budgets for next year, here are two quick CRM software case studies to show you how some large companies are making CRM software work for them...

Kimberly-Clark, the folks behind the popular Kleenex brand, want to grow their presence in Asia. According to a recent press release, they expect to expand rapidly by mobilizing a large field operation. And, like any growing company, they want the flexibility to work from the road and from the office, even if the office location moves from time to time. A hosted CRM application from Microsoft is at the heart of their strategy, allowing the company to view customer orders and fulfillment processes in real time. Dashboard tools will allow local sales managers to change strategies quickly, while brand managers chart overall progress.

Meanwhile, in the UK, one vacation company hopes CRM software can help them keep holiday makers booking trips despite a global recession. Sales managers at Thomson have gathered crucial data about vacationers into their CRM applications, in order to generate highly personalized, stylized brochures and marketing collateral. By using their tools to make the right recommendations to customers who are most likely to book trips next year, managers hope to avoid deep discounting while improving customer service.